Hi 👋

🔻 A little bit about me
A Product Manager who strives to perfect the user journey and to ensure that every product interaction will be as impactful as it is joyful.
Amongst my fields of expertise are: B2B2C Web/Mobile Apps, Idea Framing & Execution and Data Analysis.
Business Focus:
  • Building a concept into a loveable product, from requirements to productions while constantly fine tuning PMF (product market fit), validating assumption through the voice of the user, and using, research based, economical & financial models.
  • Increasing Productivity through frictionless communication & human interaction.
  • Learning fast to create high business value in a brief time span while constantly improving the value I bring to the team.
Loves Notion (maybe too much):
  • I'm the first (and only) Notion ambassador in Israel 🤓
  • I hold multiple certifications from Notion:
    • Credly.com/badges/07c8f45b...

More Info

  • Value focused Delivery
  • Problem Solving
  • Product Management
  • Complex Analysis
  • Presentation
  • Market Research
  • Marketing Strategy
  • Price-Point Maximization
  • Planning and Delivering
  • Costumer Service
  • Good Inter-personal Relationships
  • MySQL, MS Office, VBA, Python
  • Excel, Power Query & Power BI
English - Fluent
Hebrew - First Language
M.a.Eco & M.B.A (Finance Major) in Hebrew University Jerusalem Israel (HUJI)
2014 - 2017
B.A (Economics & Business Management) in HUJI
2011 - 2014
Academic preparatory program in HUJI
2010 - 2011
Work Experience
Product at Fundicons 2021 – Ongoing - 1 Year
Developing e-commerce Prepaid e-Card solution
Product at Zeus & Andromeda 2019 – 2020 - 8 Month (Due to Covid19, the company downsized)
Software & Hardware group specializing in AI in IoT in the agriculture sector.
  • Translating customer’s pain points to clearly defined docs and actionable tasks
  • Coordinating cross-team to ensure product delivery within timeline and multiple constraints
  • On a 4M$ funding round, Achieved a 40M$ evaluation
  • Leading the strategic direction of the company, including the pricing and branding strategies
  • Frequent communication with the shareholders and Advisory Board
  • Front-running an adaptive skills approach for a product-first delivery
Product Manager at Jetzt 2018 – 2019 - 2 Years (After a massive success of our MVP, we found a critical bug in our infrastructure that led us to close shop)
B2B2C services management & payment platform start-up
  • Led our web-based experiences of our business platform product (from the sketch pad to the hands of the customer)
  • Collaborated with engineering and design teams and partners to ship new, impactful features, including preparing necessary technical specifications, coordinating development activity, and tracking progress of in-flight projects
  • Wrote, documented, analyzed, and synthesized user needs into product priorities, roadmap plans, and detailed specifications
  • Executed a risk free multi token (eBay like) clearance module
  • Built data-based pricing and Go-to-Market strategies
  • Built cross functional relationships and managed complex projects across multiple teams
Senior Economist and Project Manager at ADALYA 2018 - 2019 - 1 Year (I left ADALYA to scale Jetzt)
  • Processed, reviewed, and interpreted large bodies of qualitative and quantitative data on Government's restricted data bases to develop BI dashboards for decision makers
  • Infrastructure Evaluation Project Manager Projects size ranging between 50-1,000M$
  • Coordinating all supplies and service provider involved in each project.
  • Price control analysis for governmental ministries
  • Lead Data Collection & Analysis services for the S&MB agency
Project Manager at BDSK 2014 - 2018
  • Innovating and reducing the analytics reporting process from 3 weeks to 3 hours
  • Worked on a consultant basis for the Ministry of Economy, with emphasis on price control in the food and beverages segment
  • Data Analyst and Report Manager for the Accountant General on banks & loan data, regarding the 8 Billion NIS S&MB aid fund
  • Economist (first 8 months)
    • Business analyst expert in credit & finance
    • Team leader & Head of Check-Up department
Internship in L'Oréal-Paris 2013 - 2014
Worked within the Brainstorm academic program
Developed a unique product based on exhaustive customer & market research.
Lecturer (Product) at BNZ Impact 10/2020 - Ongoing
Lecturer in a boutique Impact Entrepreneurship course, about Product Management - PRD, MRD & Roadmap
Mentor at JA-EY 2020-Ongoing
HaMegama HaYeroka 2012 - 2013
Perach Program - Working with At Risk Kids 2011 - 2012